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Kerstin Mogull
Swedish businesswoman
Kerstin Mogull is a Swedish business woman and leading figure in the digital media and cultural sectors in the UK. She was the managing director of Tate between and ,[1] leading the Tate teams that delivered the Tate Modern extension (), and the Tate St Ives extension ().
Earlier in her career, she held several senior executive roles at the BBC, including Head of Strategy and Chief Operating Officer of Future Media & Technology,[2][3] where she was instrumental in the planning and launch of BBC iPlayer ()
Career – Tate
During her early years at Tate, Mogull worked alongside Sir Nicolas Serota, Tate Director from to One of her key areas of focus was customer engagement, overseeing the enhancement of Tate's presence online, on social media and through membership initiatives.
She directed the launch of Tate Collective in ,[4] a membership scheme created for to year-olds.
Kerstin mogull biography template pdf Kerstin Mogull is a Swedish business woman and leading figure in the digital media and cultural sectors in the UK. She was the managing director of Tate between and , [ 1 ] leading the Tate teams that delivered the Tate Modern extension , and the Tate St Ives extension One of her key areas of focus was customer engagement, overseeing the enhancement of Tate's presence online, on social media and through membership initiatives. She directed the launch of Tate Collective in , [ 4 ] a membership scheme created for to year-olds. With Mogull as managing director, Tate experienced its fastest membership growth ever, hitting , members in May , making it the world's largest such scheme.With Mogull as managing director, Tate experienced its fastest membership growth ever, hitting , members in May , making it the world's largest such scheme.
The Digital Gallery
Extending Tate's reach and engaging a younger audience underpinned the initiatives led by Mogull to grow Tate's digital presence on its website and on social media.
Innovative digital projects built around Tate's collection and exhibitions opened up the galleries to new viewers. After Dark involved robots roaming the floors of Tate Britain at night, controlled remotely by users worldwide who could explore the art in real time.[5] The exhibition was designed for Tate by creative digital agency The Workers and won the IK Prize, which supports innovative ways of discovering art.[6] During the Modigliani exhibition at Tate Modern in , Modigliani's studio was recreated for visitors to enjoy in virtual reality
Tate Modern Blavatnik Building and Tate St Ives
Among Mogull's’ most visible achievements at Tate was the completion in of the £million Tate Modern extension, the Blavatnik Building.[7] The extension, designed by Herzog & de Meuron,[8] won the Royal Institute of British Architects (RIBA) London Award as well as its National Award in [9] Its opening led to a significant increase in visitor numbers, and in Tate Modern overtook the British Museum as Britain's most popular tourist attraction.[10]
Mogull oversaw an extension and refurbishment of Tate St Ives, which doubled the gallery's exhibition space.
The re-opened gallery won the Art Fund Museum of the Year in [11]
International Partnerships
Recognising the importance of tourism and global engagement to Tate's ongoing success, Mogull was instrumental in expanding Tate's international partnerships. In she accompanied Chancellor of the Exchequer George Osborne on a trade and cultural mission to China.[12] The mission resulted in the touring to China of Tate's best-ever attended exhibition anywhere in the world – Landscapes of the Mind: Masterpieces from Tate Britain (–), which was held at the Shanghai Museum in , and attracted , visitors in just 14 weeks.[13]
Separately, she led the signing by Tate of a development partnership agreement with Shanghai's Pudong Museum of Art (PMoA), designed by Jean Nouvel Architects and currently under construction.[14][15]
The BBC and iPlayer
Mogull spent 12 years at the BBC (–), in a variety of executive roles, including Head of Production Strategy and Head of Strategy.
Kerstin mogull biography template Customize Biography templates online. Use Edit. Create biographies about characters from a novel quickly and in a structured way. At Edit. They contain predefined sections and fields that you can fill in as easily as in a Word document, including:.She was instrumental in the launch of BBC iPlayer, which led to her appointment in as Chief Operating Officer of BBC Future Media & Technology (FM&T).[16] In this position Mogull was responsible for the further development of iPlayer and directing the BBC's online initiatives. By establishing global partnerships with leading technology companies,[17] Mogull helped secure a BBC presence on 40 million consumer devices.
She also oversaw the launch of the BBC News app, which saw one million downloads in its first month.[17] Whilst at the BBC, Kerstin was recognised as one of the ten most influential women in UK technology.[18]
When Mogull left the BBC, she spent a year as Director of Strategy and Business Growth at Clear Channel International, before joining Tate in
Education and early career
Having been jointly awarded a degree in economics by the Stockholm School of Economics and HEC Paris, Mogull went on to gain an MBA at the Kellogg School of Management in Chicago as a Fulbright Scholar.
Mogull began her career in her native Sweden in the IT industry with Ericsson. She then worked for American Airlines and United Airlines, taking on senior strategy posts – primarily in the emerging computer reservations systems (CRS) industry – in the United States and latterly the UK.
Board Positions
Mogull was a non-executive director of Bonnier AB between and [19] and remains a non-executive director of ColArt Holdings Ltd (Lindéngruppen).[20] She is also a Council Member for the Swedish Chamber of Commerce in London.[21] She was a board member of the Brain Research Trust between and
Sport – Triathlon
Kerstin has represented Great Britain as an Age-Group Triathlete since , winning multiple medals at European and World Championships.[22][23]